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SMEs: label and artwork management (LAM) as an effective way to compete with big brands


lifestyle - cosmetic and candle - packaging types with automated white labels

Small and medium-sized enterprises (SMEs) face a number of challenges when it comes to scaling their businesses and competing with big brands. Proper label and artwork management helps SMEs to improve the quality and consistency of product labeling, which helps to build their brand and gain the trust of customers. It can help SMEs compete with their global competitors.


Scalability


SMEs often have limited financial, human, and technological resources, which can make it difficult for them to compete with larger and more established companies.


One way that SMEs can compete with global companies using label and artwork management is by investing in technology and software solutions that automate and streamline the labeling process. These solutions can help SMEs quickly and easily create, review, and approve labeling changes, reducing the time and effort required to update and maintain their labels.


Also, using a label automation system, enterprises can translate labels into multiple languages easily, which allows entering other markets faster and appealing local customers.


Improved efficiency


Automation can help streamline the process of creating and printing packaging labels and artwork, reducing the time and effort required. This allows SMEs to focus on other aspects of their business and improve their overall efficiency.


Cost savings


Automation can help reduce the cost of creating and printing packaging labels and artwork, as it can minimize the need for manual labor and reduce the risk of errors that may require reprints, such as spelling mistakes, incorrect product information, or incorrect use of logos and branding elements. This can help improve the quality of the final product and reduce the risk of costly reprints.


Regulatory compliance


The laws and regulations that apply to businesses can vary depending on the industry, location, and size of the company. As SMEs try to scale their operations, they may need to navigate a complex and constantly changing regulatory landscape, which can be challenging and require significant resources.


Effective label and artwork management can help SMEs to improve regulatory compliance.

coffee bag with an artwork automated using digital tools for small and medium businesses

Proper labeling is essential for complying with the laws and regulations that apply to the pharmaceutical industry, and failure to comply can result in significant fines and other penalties. By implementing effective label and artwork management strategies, SMEs can ensure that their labels are accurate, up-to-date, and compliant with all relevant regulations.



Enhanced consistency


Automation can help ensure that packaging labels and artwork are consistently formatted and adhere to brand guidelines, improving the overall appearance and professionalism of the product.



Custom branding using personalised packaging


Personalized packaging can be an effective way for small and medium-sized enterprises (SMEs) to stand out in the marketplace. The companies can use it for:

  • custom branding

  • targeted marketing

  • enhanced customer experience

  • increased customer loyalty.

Personalized packaging can be a great way to showcase your brand and make it stand out from the competition. You can use custom packaging to showcase your logo, brand colors, and other elements of your branding to make a strong impression on your customers.


It can be tailored to specific customer segments, allowing you to reach your target audience more effectively. For example, you could create packaging that speaks to a specific age group or demographic, or that is designed to appeal to customers with certain interests or hobbies.


Read more on how personalised packaging works to your business advantage.


an arm handing a brown packaging with a personalised label sticker

LAM cloud system - The best labelling & artwork solution for small and medium businesses


Overall, there are a number of challenges that SMEs may face as they try to scale their operations. These challenges can be significant, but by carefully planning and implementing effective strategies, SMEs can overcome these challenges and successfully grow their businesses.


Check the best packaging artwork automation and management solutions for brand owners, pharmaceuticals, and retailers.



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