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Pharmaceuticals: the importance of artwork and label management in drug labelling


pink and purple medication drug capsule without any packaging or label placed on a blue background

The importance of label and artwork management in drug labelling cannot be overstated. In the pharmaceutical industry, accurate and up-to-date labelling is crucial for a variety of reasons.


Essential for the patient's safety

First and foremost, proper labelling is essential for patient safety. The information on a drug label provides crucial information about the medication, including its indications, contraindications, side effects, and proper usage. Using a local language and Braille code on the medical packaging is crucial for patients and healthcare providers to make informed decisions about the use of the medication and to avoid any adverse reactions.


Ensure regulatory compliance


Accurate labeling is also important for regulatory compliance. The Food and Drug Administration (FDA) has strict guidelines and requirements for the information that must be included on drug labels, which includes information on the drug's packaging and accompanying patient information leaflet. This information must be accurate, clear, and easy to understand for the intended user.


It is important that the labeling accurately reflects the drug's intended use, potential risks, and potential benefits.

a drug medication pill box not compliant with the pharmaceutical labelling standards as it has no packaging label

The basics information a drug label or a packaging must include:

  1. The drug's generic and brand names (also in Braille)

  2. Dosage form and strength

  3. The route of administration

  4. The active and inactive ingredients

  5. The expiration date

  6. The manufacturer and distributor's name and address

  7. Any relevant warnings and precautions

  8. Adverse reactions

  9. Use in specific populations (e.g. pregnant women, nursing mothers, pediatric use)

  10. Drug abuse and dependence information

  11. Dosage and administration instructions

  12. Storage information


Failure to comply with these guidelines can result in significant fines and other penalties.


These label and artwork management solutions for pharmaceuticals ensure that the drug and medical packaging is up-to-date and compliant with all relevant regulations.


Increases the chance of drug commercial success


Furthermore, effective label and artwork management is important for the success of a pharmaceutical company. A product's label is often the first point of contact with potential customers, and a well-designed and informative label can help to attract their attention and build trust. In addition, a consistent and professional-looking label can help to build the brand identity of a company and set it apart from its competitors.


colourful pill boxes with automated packaging artworks

Final thoughts: label and artwork management - an essential digital solution for the pharma industry

Label and artwork management is crucial for the pharmaceutical industry. Accurate and up-to-date labelling is essential for patient safety, regulatory compliance, and the success of a company. By implementing effective label and artwork management strategies, pharmaceutical companies can ensure that their products are properly labeled and ready for the market, for safe use.


Learn more about artwork management solutions for pharmaceuticals here.

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