Food Industry: How to Maximise Food Packaging Potential with Artwork Automation [with examples]

The food industry is a highly competitive market, and with consumers becoming increasingly health-conscious and environmentally aware, it's essential to keep up with the latest trends, innovations. In this blog post, we'll explore how companies in the food industry can maximise their packaging potential with artwork automation, and provide examples of successful implementations. Whether you're a large corporation or a small startup, you can use automation to create packaging that's not only eye-catching and compliant but also efficient and cost-effective.

Customise Packaging for Various Product Variants

With packaging design automation solutions, companies can easily create hundreds of label variations for different product variants, including customised labels for specific geographic areas, dietary restrictions, and allergens. This allows companies to cater to specific consumer needs while maintaining a consistent brand image.

For example:

• Use automation to create hundreds of label variations for different product variants. For example, a company that sells granola bars can create customised labels for specific geographic areas that highlight local ingredients, such as maple syrup in Canada or honey in the US.
• Automate the creation of labels that comply with different regulatory requirements in different countries or regions. For example, labels that need to be in multiple languages or that comply with specific allergen regulations.
• Automate the creation of labels for seasonal or limited edition products, such as pumpkin-flavour pie for autumn, or a heart-shaped chocolate for Valentine's Day.

Cater to Various Demographics

Packaging design automation solutions can help companies create packaging that caters to various demographics, such as seniors, children, and ethnic groups. Companies can automate the creation of customised labels.

For example:

• Create labels with larger fonts for seniors or labels with images that appeal to parents or children.
• Automate the creation of labels for products that cater to specific dietary requirements or preferences, such as vegan, gluten-free, or halal, and ensure that they comply with local and international regulations.
• Easily translate or generate multilingual labels for products sold in various markets.

Stay Compliant with Regulatory Requirements

Food packaging is subject to strict local and international regulations, including labeling requirements for nutritional information, allergens, and ingredient lists. Packaging design automation solutions can help companies stay compliant with these regulations by automatically updating labels with the most up-to-date information and ensuring accuracy across all product lines.

For example:

• Automatically update labels with the latest nutritional information, allergen declarations, and ingredient lists
• Automate unique barcodes or QR codes
• Automate the process of updating labels with regulatory changes, such as changes to allergen lists or health claims.

Streamline the Packaging Design Process

Packaging design automation solutions can streamline the packaging design process by automating repetitive tasks, such as label creation and content updating, and ensuring consistency across all product lines and label variations. This can save time and resources while minimising the risk of errors and rework. It also ensures consistency across all product lines.

For example:

• Automatically generate packaging designs for different product sizes, formats, and label variations.
• Automatically generate and update nutritional panels, ingredients lists and other product information.
• Automatically generate labels with expiry dates, barcodes, and batch numbers for safety, tracking, and efficient inventory management.

Maximise Food Packaging Potential with MYPACKBRAIN

MYPACKBRAIN is a cloud-based platform offering advanced 4-in-1 labelling and packaging artwork automation solutions. With features such as project management, digital proofing, copy management and translation hub, and digital asset management, businesses streamline their packaging design processes and reduce costs by up to 90% per project. Using MYPACKBRAIN solutions, companies of any size (global Fortune 500, SMEs, freelancers) speed up their time to market while improving efficiency, transparency, and sustainability.

Explore our powerful tools in action by starting your free trial, or contact one of our experts to get advice tailored to your business.