Blog Posts

6 Myths about Packaging Artwork Automation

Automation eliminates the need for human creativity

Automation can streamline the production process, but it still requires a designer to create the initial design. It can help enforce brand standards and ensure consistency across multiple designs, but it cannot replace the creativity and imagination of a skilled designer.

Designers still play a critical role in the packaging design process, conceptualizing and creating initial designs, and making decisions about color, typography, imagery, and other design elements.

Automation can then be used to help bring those designs to life and ensure consistency across multiple designs and versions, but it's the designers that are an essential part of the artwork design, and their skills and expertise remain critical to the success of any packaging design project.

2. Automation reduces the quality

With proper use, automation can actually improve the consistency and accuracy of packaging artwork by reducing manual errors and increasing consistency.

For example, automation can be used to enforce brand standards, ensuring that all packaging designs meet specific guidelines for color, typography, and imagery. Automation can also streamline the production process, reducing the likelihood of errors caused by manual data entry or design revisions.

However, it is important to note that the quality of the initial design and the accuracy of the data used to drive the automation process are critical factors in determining the final outcome.

3. Automation is only for large companies

Automation solutions can be tailored to meet the needs of businesses of all sizes.

There are various levels of automation, from simple scripting to complex systems, and companies can choose the solution that best fits their needs and budget. In addition, cloud-based automation solutions can provide smaller companies with access to the same technology and capabilities as larger companies, without the need for large upfront investments in hardware and infrastructure.

Read more on how SMEs benefit from digital automation solutions.

4. Automation is expensive

While an initial investment may be higher, automation can save time and money in the long run by reducing manual errors and increasing efficiency.

Also, modern companies like MYPACKBRAIN offer businesses a choice between monthly/annual subscriptions or top-ups. In fact, MYPACKBRAIN provides custom-tailored pricing plans which cover every business stage. The cost structure and upgrades are transparent from the very start, so you can make an insightful decision and top your package up whenever needed.

Many companies overpay using some available solutions. Contact us to get a tailored quote of how much you should be paying for artwork automation - we're happy to tell you more, with no strings attached.

5. Automation takes jobs away

While automation can streamline certain tasks and make processes more efficient, it does not necessarily result in job loss. In fact, automation often creates new job opportunities in areas such as technology development, data analysis, and project management.

Moreover, the use of packaging artwork automation can free up time for employees to focus on higher-level tasks that require creativity, problem-solving, and strategic thinking. This can lead to more fulfilling and impactful work, and ultimately, a more successful and productive team.

It is important to note that the impact of automation on employment will vary depending on the specific industry and company. However, in general, automation should be viewed as a tool to augment and support human work, rather than a threat to it.

6. Automation only benefits packaging manufacturers

While it's true that automating the artwork process streamlines the production process and reduces costs for manufacturers, there are many benefits for other stakeholders as well.

Retailers, brand owners, and end consumers benefit from automation by:

  • improving product quality
  • reducing time to market
  • maintaining consistent brand image
  • making the supply chain more efficient
  • improving the customer experience.

Explore more about five ways automation improves your supply chain efficiency, or check if you knew these five benefits of personalised brand packaging.